The Power of Habit
Charles Duhigg on why we do what we do — the cue-routine-reward loop and the craving that drives it, keystone habits that reshape organizations, and how belief carries a changed habit through the crises that would otherwise break it.
356 cards6 lessonsFree
POWER OF HABIT · FACT
Basal Ganglia
The basal ganglia is an ancient subcortical brain structure that stores automatic habits and procedural routines.
Ten of its 356 cards, from the same pack file the app reads.
6 lessons.
Each lesson has a study guide to read and objectives you can test yourself on. Its cards and games show up in your feed.
- 01
The Anatomy of Individual Habits: Neurological Loops and Craving
The Habit Loop, Basal Ganglia, and Neurological Chunking · The Craving Brain and Habit Formation Mechanics
- 02
Habit Transformation, The Golden Rule, and Belief
The Golden Rule of Habit Change and Routine Modification · The Neurology of Belief, Community, and Stress Resilience
- 03
Keystone Habits and Willpower in Organizations
Keystone Habits, Small Wins, and Organizational Alignment · Willpower Muscle Theory, Ego Depletion, and Starbucks LATTE Method
- 04
Institutional Crises, Truces, and Predictive Consumer Habits
Organizational Truces, Toxic Habits, and the Power of a Crisis · Predictive Analytics, Consumer Habit Lifecycle, and Habit Sandwiching
- 05
Social Movements, Collective Habits, and Free Will Neurology
Social Movements, Strong Ties, Weak Ties, and Collective Habit · The Neurology of Free Will, Habit Automation, and Moral Responsibility
- 06
The Habit Change Framework and Daily Practical Mastery
The 4-Step Habit Modification Protocol and Cue Isolation · Implementation Intentions, Keystone Cultivation, and Relapse Prevention
What you'll be able to do 12 objectives, from the pack's lessons
- Explain the neurological Habit Loop (cue, routine, reward) in the basal ganglia and how cravings drive automatic behaviors.
- Explain how a craving forms when a cue is linked to a reward, illustrated by the Pepsodent and Febreze campaigns.
- Explain how Alcoholics Anonymous substitutes a new routine for drinking, and how Tony Dungy's automaticity coaching won a Super Bowl.
- Explain how belief and community make a reworked habit loop permanent under stress, using Alcoholics Anonymous as the model.
- Explain how a keystone habit, like Paul O'Neill's safety focus at Alcoa, triggers small wins that reshape organizational culture.
- Explain ego depletion and how Starbucks trained employees with scripted responses and autonomy to sustain willpower.
- Demonstrate a comprehensive understanding of Organizational Truces, Toxic Habits, and the Power of a Crisis.
- Demonstrate a comprehensive understanding of Predictive Analytics, Consumer Habit Lifecycle, and Habit Sandwiching.
- Demonstrate a comprehensive understanding of Social Movements, Strong Ties, Weak Ties, and Collective Habit.
- Demonstrate a comprehensive understanding of The Neurology of Free Will, Habit Automation, and Moral Responsibility.
- Demonstrate a comprehensive understanding of The 4-Step Habit Modification Protocol and Cue Isolation.
- Demonstrate a comprehensive understanding of Implementation Intentions, Keystone Cultivation, and Relapse Prevention.
- Cards
- 356
- Lessons
- 6
- Version
- 1.0.6
- Language
- English
The whole pack is one file. Read the pack file ↗
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